The Content Authenticity Summit will convene over 200 of the world’s foremost experts on digital content provenance including implementers, creators, and policymakers for a one-day series of presentations, panels, breakout sessions, and hands-on demonstrations to highlight the latest developments in this essential and fast-moving space. The Summit will highlight current opportunities and challenges focused on driving broad awareness and adoption of Content Credentials.
Content Credentials is an open technical standard developed by the Coalition for Content Provenance and Authenticity (C2PA) to certify the origin and history of digital content. Acting as a digital nutrition label, it provides transparency about how content was created and edited.
Jen Tse Community Manager Content Authenticity Initiative, Adobe
Paree Zarolia Senior Staff User Experience Researcher Google
Day at a Glance
Wednesday, June 4, 2025
8:30 AM - 9:30 AM
Check-in and badge pick-up
Pick up your summit badge and enjoy a light breakfast before the opening session.
Location: Verizon Event Center
9:30 AM - 9:45 AM
Welcome remarks by Santiago Lyon
Content authenticity adoption is advancing rapidly. Hear what's next and set the stage for the day ahead.
Location: Bloomberg Auditorium
9:45 AM - 10:15 AM
Opening
Scott Belsky in conversation with Andy Parsons
Location: Bloomberg Auditorium
10:15 AM - 10:45 AM
Panel
Implementation and ecosystem highlights with AFP, Nikon, and Imatag.
Location: Bloomberg Auditorium
10:45 AM - 11:15 AM
Networking break
Location: Bloomberg Foyer
11:15 AM - 12:30 PM
Lightning talks
The value of Content Credentials to creators by Aundre Larrow
The value of provenance in the advertising industry by Adam Buhler
C2PA adoption in the news media by Bruce MacCormack
How provenance protects the identities of athletes and entertainers by Will Kreth
Provenance and social media, an overview from Meta’s perspective by Gretchen Greene
LinkedIn’s Content Credentials journey and the importance of verification by Abhi Chaudhari
An overview of the global provenance policy landscape by Claire Leibowicz
Location: Bloomberg Auditorium
12:00 PM - 2:00 PM
Networking lunch
Location: Verizon Event Center
2:00 PM - 5:15 PM
Breakout sessions
A series of working sessions hosted by experts addressing various aspects of the provenance landscape.
Break from 3:30pm - 3:45pm
Location: Various - please see breakout session detailed agenda below
5:30 PM - 6:00 PM
Wrap up
Closing remarks by Hany Farid
Location: Bloomberg Auditorium
6:00 PM - 8:00 PM
Network over cocktails and see demo stations
Location: Verizon Event Center
Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]
Breakout Session Details
Click on the magnifying glass for more information on the breakout sessions. The full event schedule can be found above.
SESSION 1 | Extending trust: exploring creator identity assertions in digital
Location: Verizon Classroom 215
SESSION 2 | Part 1: Content Credentials in the newsroom: state of the union and getting started | Part 2: Content Credentials in news workflows: complex, multi-stage deployments
Location: Verizon Classroom 225
SESSION 3 | Part 1: Materiality and UX: defining the problem space | Part 2: Designing a meaningful digital provenance experience
Location: Verizon Classroom 315
SESSION 4 | Part 1: What makes Content Credentials durable | Part 2: Prototyping C2PA on AWS with Sinclair Broadcasting and CBC/Radio-Canada
Location: Bloomberg Classroom 061
SESSION 5 | Part 1: The provenance standardization landscape | Part 2: Conformance
Location: Bloomberg Classroom 071
SESSION 6 | From the creator economy to the meaning economy: co-creating standards for content collaboration in the age of AI
Location: Verizon Classroom 325
SESSION 7 | Part 1: Open-source in action: learn how to get started and see real-world uses of Content Credentials | Part 2: Implementation challenges and opportunities
Location: Bloomberg Classroom 081
SESSION 8 | Part 1: Building trust: an overview of provenance and the global policy landscape | Part 2: Protecting privacy in developing and deploying Content Credentials
Location: Bloomberg Classroom 091
Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]
